L.C. Franke Brand Collaboration

I was asked to rebrand a musician and songwriter as he shifts from indie rocker to saucy crooner. Determined to save the world one love song at a time, L.C. Franke is an alter ego that’s being brought to life as a complete identity. From hat shopping, jewelry design, and portrait illustration to shaping his brand’s look, feel, and positioning, I’m partnering with the musician to develop and refine L.C. Franke’s character, story, and artistic mythology… bringing the full vision of his world to life.

 
 
 
 
 
 

DEMO PACKAGE

This mailing was designed as an introduction to the mystique of L.C. Franke. The package includes a bound booklet teasing some of the story about the artist and his music with three demo tracks pressed on a 45, a glimpse of the extraordinary experiences to come from future collaborations.